Magic Hour

How a fine jewellery startup 3×’d their sales using AI and a $0 content budget

How did they DO that?

  • Small jewellery brand struggling to stand out. Ut try-hard vape chillwave, coloring book DIY venmo minim 3 wolf moon. Sriracha pok pok waistcoat fanny pack neutra scenester nisi unicorn meditation anim. Vice aute freegan, tousled locavore viral letterpress tacos la croix.

  • 2.3M organic views and 143% revenue growth. Brunch solarpunk raclette, fanny pack mukbang activated charcoal paleo big mood squid grailed. Readymade austin beard tumblr lyft, fit tacos bruh snackwave. Activated charcoal irony hot chicken aliquip humblebrag schlitz quis tousled culpa gentrify mukbang poke woke!

The context

Magic Hour had a glowing product line and a loyal trickle of customers — but no content plan, no in-house marketer, and no spare cash for paid ads. What they did have was a brilliant founder, a dreamy aesthetic, and a product people genuinely loved.

What they didn’t have?


✢  A clear message.
✢  A repeatable content system.
✢  A clue how to show up on TikTok.

That’s where we came in.

The problem

Like most founder-led brands, they were stuck saying too much — and not enough — at the same time. No consistent messaging, no clear content angles, and a case of “post it and hope” whenever they remembered to show up online.

They needed:

  • Strong positioning for a saturated space

  • Repeatable content themes

  • A way to make TikTok work without being on camera 24/7

Our solution

We built them an AI-assisted content system that turned scraps of founder insight into bingeable, on-brand short-form videos — all powered by smart prompts and zero burnout.

What we delivered:

✴ Brand voice calibration + product positioning

✴ AI prompt bank tailored to skincare content + trend adaptation

✴ Weekly TikTok content planner with scroll-stopping hooks

✴ Automated script-writing workflow + caption system

✴ Launch-week glow-up content schedule

The numbers that made us scream

Here’s what we achieved with Sara.

180k

views in a week

12

organic influencer collabs

3x

monthly sales

And most importantly?
They finally had a content system that worked when they weren’t online.

In their words:

“We thought we needed a marketing budget. What we actually needed was Verde. Maya and Kai helped us clarify our message, show up consistently, and make TikTok fun — and profitable. We’re still using the same system 3 months later.”

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